Bengaluru-based urban snack company TagZ Foods has roped in Shikhar Dhawan as an investor and the company’s brand ambassador.
According to a company statement, the partnership between TagZ Foods and Shikhar Dhawan is set to roll out soon, with a range of marketing and advertising campaigns planned to promote the brand's snacking experiences.
With the help of this Indian cricketer, TagZ is eying to reach out o more consumers and encourage them to make better snacking choices. It has also claimed that Dhawan is the perfect person to take its business to the next level.
Speaking about the partnership, Shikhar Dhawan said, "I am thrilled to be associated with TagZ Foods, a brand that is dedicated to promoting fitter snacking habits. As a sportsman, I understand the importance of eating better and leading an active lifestyle. I am excited to be a part of TagZ Foods' journey as it leapfrogs into its next orbit of growth and expansion. This is a deep and long-term partnership in my dual role as investor and brand ambassador at TagZ. "
Commenting on the partnership, Anish Basu Roy, co-founder of TagZ Foods said, "We are delighted to welcome Shikhar Dhawan to Team TagZ as our brand ambassador. He embodies the values that we stand for – better eating, fitness and an active lifestyle. His association with TagZ Foods in his dual capacity as an investor and a brand ambassador is deep integration into our brand’s mission. We hope to provide his fans with the fittest snacking experiences through our range of popped potato chips with 50% less fat, hemp cookies and gourmet dips."
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