24 Good Businesses 2012

Blue collar genie

Bodhicrew helps unemployed rural youth gain employment as domestic help in upmarket Delhi homes


Imake really good idli-sambhar,” beams Pritam Lakra as he bustles around the kitchen in a flat in south Delhi’s Vasant Kunj. A month ago, the 23-year-old couldn’t tell a spatula from a rolling pin; now, he can whip up over 40 dishes, from Punjabi to south Indian and Chinese to Italian. “My rotis don’t always turn out soft and round,” he admits sheepishly. “Back home, we eat mostly rice.”