24 Good Businesses 2012

Mission Vision

Bengaluru-based Forus is making eyecare accessible in rural areas with its portable, cost- effective device 


Manoj Verma of Rampur Maniharan, a small town in Uttar Pradesh’s Saharanpur district, found his vision blurring. A gradual deterioration in his ability to see left him frightened and sleepless with worry. In all his anxiety, the 42-year-old never imagined that his problem would be solved by a specialised doctor in Delhi. The beleaguered Verma was suffering from diabetic retinopathy, one of the leading causes of partial or total loss of vision, but postponed going to even the local eye clinics because the dilation of pupils before an ophthalmic examination would force him to miss a day’s work. Then Verma heard about the new eye hospital in Rampur — they could detect the cause of his problem within minutes, and prescribe medicine the very next day, so he wouldn’t have to compromise on his daily wage.