I distinctly remember the premiere of Na Tum Jaano Na Hum at New Excelsior, Mumbai. Just seeing my name up there as a producer in the end credits was an incredible high. Mazaa aa gaya. It was not a feeling that lasted too long though. Suddenly, that effort of having made a film over a year with a good star cast seemed futile given the rejection at the box office. The fate of the movie was sealed in just three hours. In comparison to the FMCG business, cinema felt like the fastest moving consumer goods business. I felt really low after the failure and even more so because I did not know what went wrong.
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