They met in fashion school in France, and made fashion history. What can factually be called the only Asian, read Indian (Hemant Sagar has an Indian father and a German mother) design brand to ever successfully create couture dresses for the Parisian hoi polloi, it’s been some journey. Now, 15 years after their return to India, with a new ready-to-wear label for the ‘international Indian’, they are scoring a triumphant victory in prêt fashion, with the ambition and wherewithal to achieve the scale and reach that few India-based companies can attempt.
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Hemant Sagar and Didier Lecoanet on their new pret label, Genes
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