In the heart of Rajasthan’s capital city Jaipur, right at the busy Panch Batti junction on MI Road, stand two of the region’s biggest — and most Instagram-friendly — icons. At Lassiwala, the first, you can line up for a tall kulhad topped to the brim with the refreshing yoghurt drink. But for jewellery aesthetes, it is Amrapali Jewels’ multi-level store next door that will be the real draw, featuring shelves upon shelves laden with enough stone-encrusted pieces to make them momentarily go weak in the knees. And it turns out even actual blue bloods are not immune to the charms of Jaipur’s famed stone-studded jewellery — at a recent engagement in April during her first trip to India, Catherine, Duchess of Cambridge and wife of Prince William, sported a pair of lapis earrings by Amrapali. Years ago, an equally intrigued Bill Clinton and daughter Chelsea had stopped to check out a few pieces during their India visit. So, how exactly did the company go from hawking silver jewellery from a cramped 150 sq ft store in the highly congested Chameliwaala Bazaar area of Jaipur to becoming the go-to jeweller for the stars?
Power of I 2016
Star Jeweller - Amrapali Jewels
This ethnic jewellery brand from Rajasthan is a favourite among celebs both in India and abroad
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