Power of I 2019

Happily ever after

Mumbai-based Servify seems unwavering in its quest to conquer the after-sales service market globally

Faisal Magray

Press 1 to continue in English.” This could be the beginning of a horror story in this age, when all of us have one electronic device on which the thread of our life hangs, and it breaks. What follows is a wait at a call centre, for an agonising length of time, when we are informed repeatedly that our “call is important” to this brand many cold miles away. It makes you want to tear your hair out and it is a common experience. According to a 2018 study, 43% of mobile and computer manufacturers have the worst after-sales service in the country. Thankfully, there’s one start-up that is trying to soothe our worry lines.