The Power Of I 2012

The power of India

This special issue features six companies that have created brands that stand out in the international arena

There was a time, not too long ago, when Indians craved imported products. Locally-made stuff was considered and, often, was inferior to anything produced anywhere else in the world. Travellers returning home brought back suitcases stuffed with garments, cosmetics, foodstuffs etc. The well-off didn’t mind shelling out three times the original price for the privilege of driving a foreign car on Indian roads. ‘Foreign’ was an attribute much coveted.

Then came stage II. India became a supplier to the worl

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