The Power Of I 2012

The power of India

This special issue features six companies that have created brands that stand out in the international arena

There was a time, not too long ago, when Indians craved imported products. Locally-made stuff was considered and, often, was inferior to anything produced anywhere else in the world. Travellers returning home brought back suitcases stuffed with garments, cosmetics, foodstuffs etc. The well-off didn’t mind shelling out three times the original price for the privilege of driving a foreign car on Indian roads. ‘Foreign’ was an attribute much coveted.

Then came stage II. India became a supplier to the worl


You don’t want to be left behind. Do you?

Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe