Where the rich are investing 2015

Parisian gems

Hemant Sagar and Didier Lecoanet on their new pret label, Genes

They met in fashion school in France, and made fashion history. What can factually be called the only Asian, read Indian (Hemant Sagar has an Indian father and a German mother) design brand to ever successfully create couture dresses for the Parisian hoi polloi, it’s been some journey. Now, 15 years after their return to India, with a new ready-to-wear label for the ‘international Indian’, they are scoring a triumphant victory in prêt fashion, with the ambition and wherewithal to achieve the scale and reach that few India-based companies can attempt.