In August last year, a motley 80-strong group of 16-32 year olds from all over India quietly made their way into the sprawling Yash Raj Films’ office in Mumbai. They were in the maximum city to have some fun and watch a movie. The group was evenly divided into men and women (or, well, boys and girls) and they were all quite thrilled to bits—they had been exclusively picked to give their opinion on a film that hadn’t been released or even privately screened yet.
Watch them groove
Young viewers and listeners are such a massive audience that they are shaping the way entertainment is served up
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