Rakhsha Bandhan, the prominently celebrated festival that symbolises the bond between brothers and sisters, is also boosting sales for platforms such as Zepto, Blinkit, and Instamart. The rise of quick commerce in India makes it easy to order rakhis and gifts online, giving these platforms an opportunity to boost their sales.
Taking to X on August 18, Albinder Dhindsa, Blinkit co-founder and CEO, mentioned that they would surpass their all-time high daily orders on Blinkit within a few minutes, having already reached record levels in orders per minute (OPM), GMV, chocolate sales, and other key metrics.
Blinkit also recently expanded its services overseas for Raksha Bandhan. Dhindsa mentioned in a post, “Folks living abroad can now place orders on Blinkit to send rakhis and gifts to their siblings in India, and we’ll deliver in 10 minutes!”
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Other quick commerce players such as Instamart have also seen a five times increase in its rakhi orders compared to last year. Taking to X on August 18, Instamart co-founder Phani Kishan Addepalli mentioned, “We've sold 5x the number of rakhis this year on SwiggyInstamart than what we sold the entirety of last year, and we have the rakshabandhan yet to come tomorrow!”
Additionally, Zepto co-founder Kaivalya V posted on LinkedIn that the platform has already sold four times more rakhis compared to last year. Zepto recently came up with its campaign "Rakhi Aapki, Lifafa Humara.” As part of the campaign, the company is offering scratch cards with prizes, including a trip to Dubai, iPhones, and more.
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Quick commerce platforms are expanding their operations amid the increasing demand for same-day delivery. Ola was the latest platform that announced that it will come up with its own dark stores. Further, other platforms such as Amazon and Flipkart are also ramping up for the festive season. Flipkart Minutes, the newly launched quick commerce platform of Flipkart, is planning to come up with 100 dark stores. Blinkit is also planning to have 2,000 dark stores by 2026.
These platforms are also focusing on increasing their stock-keeping units, SKUs. “We have been focused from the beginning to increase selection for customers and offer it in the most efficient way to them... we are now able to offer up to 25,000 unique SKUs to our customers in some locations,” Dhindsa said in a letter to shareholders. Zepto is also reportedly working to double its SKUs.
