Zepto is set to expand beyond its 10-minute delivery business with the launch of 'SuperSaver' to increase its average order value (AOV). This is as per Inc42.
The service which is currently available in Bengaluru, offers competitive prices for bulk buyers and budget-conscious shoppers by waiving delivery charges on orders over Rs 1000.
Zepto's SuperSaver aligns with Zepto's membership pass, which eliminates delivery charges on orders over Rs 100.
The launch is seen as part of a broader trend where quick commerce giants come with new offerings to entice customers ahead of the festive season.
The move will help Zepto catch Blinkit, which is the frontrunner for quick commerce with an AOV of Rs 625 for the quarter ending June.
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Zepto has bagged over $1bn in investment front in the last two to three months. In June, the quick commerce major secured $665mn in its pre-IPO funding round. In the follow-on financing round, it raised $340mn taking its total valuation to $5bn.
Zepto is looking to file its initial public offering (IPO) next year. Earlier this year, Zepto was reportedly looking to reverse flip to India by 2026.
The operating revenue for Zepto surged to 14.3x to Rs 2,024.3 crore in FY23 from Rs 140.7 crore in the previous fiscal.
The delivery time of Zepto's SuperSaver, however, is slightly longer than the estimated time of 10-15 minutes, extending to 20-30 minutes. Monthly grocery top-ups can also be done by the customers through this service.
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Many e-commerce players have also forayed into the quick commerce sector hoping to tap the market's potential.
In the burgeoning quick commerce sector, there is intense competition between major players like Blinkit and Swiggy Instamart to increase their dark store counts while also expanding their product offering including items like electronics, fashion etc.
