Feature

Carvaan: A journey begins

After a two-decade-long hiatus, the iconic record label’s cash-registers are ringing again, thanks to an innovative product. But can it transport Saregama back to its glory days?

Our current crop of youngsters don’t know Nipper, the dog. However, show the iconic picture of the dog peeking into a gramophone to someone from Generation X or earlier and they will tell you HMV is short for His Master’s Voice. The music label, owned by Saregama India ruled India’s music intellectual property scene for nearly five decades post-independence. Even today, the music company has a library of 1.2 lakh songs (in 18 languages). But Nipper, who fetched cash for its master for decades, vanished from India’s music scene two decades back.