Anirban Sen, a 25-year-old media professional, was happy when his telecom operator slashed 3G tariffs. Like many of his peers, Sen is a chronic Facebooker, downloads movies almost every other day, is hooked to YouTube videos, and checks emails almost every hour. “Doing this on 3G would be prohibitive, especially on roaming,” he says. “I tried it once and burnt my pocket after my bill hit more than Rs.6,000.”
Scrambling for growth
Telcos are slashing tariff to shore up revenues from data services. But will it be enough to recover their huge investments in 3G licenses?
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