It's a long eclipse for Sun TV

Already grappling with poor ad revenues, AIADMK’s second term is bad news for the TN-based broadcaster

RA Chandroo

The inextricable link between television broadcasting and politics in Tamil Nadu is well known. The same came to the fore again during the just concluded state election. As three of the four exits polls gave the prime opposition party DMK a clear majority, the Sun TV stock (owned by DMK kin) ran up an impressive 10% in a single session. After an incredibly difficult five years, where revenue growth was hard to come by, there was finally something to make the broadcaster smile. In less than two days, however, it was clear that the market had jumped the gun.