Flywheel Effect

Times Internet has grown by transforming into a company with multiple digital products, all drawing power from a dynamic centre

Vishal Koul

When Thanos destroyed half of the universe, an armoured Hulk did not stride into the villain’s swampy pit alone to exact revenge. He went as one of the Avengers. When you have a big task at hand, you need a group of highly skilled friends, maybe one who knows how to swing a hammer like a Norse god or a raccoon who is a weapons specialist. So you can understand why the Gurugram-headquartered Times Internet (TIL) has bought over several start-ups, taking the total count of their businesses to 40. The person at the helm, Gautam Sinha, says that it is a group of small machines working towards a common end — to expand user base and, of course, monetise it.