Feature

How Croma perfected its pitch

In the swiftly changing world of electronics retail, the chain has managed to find its own footing

Faisal Magray

Kiki Challenge lost to dabbing lost to flossing. These dancing trends didn’t necessarily die out in that order, but if they had corpses, they would have piled one on top of the other. The head spins thinking how quickly things are becoming irrelevant. In this accelerated digital world, should you even try, if you are a brick-and-mortar anything?