"Dealers still need to be convinced of our efforts"

After shoring up Maruti's rural presence, Mayank Pareek is set to give Tata Motors a taste of the hinterland

Soumik Kar

Mayank Pareek has a tough task ahead of him, and the auto veteran is aware of that. The appointment of Maruti Suzuki India’s former marketing and sales head as the president of Tata Motors’ passenger vehicle business was clearly a move by the latter to shore up its beleaguered domestic auto business. Armed with nearly 25 years of hardcore marketing experience, Pareek plans to strengthen Tata Motors’ presence in rural markets, in a way replicating Maruti’s hinterland drive, which started in 2008 and now contributes about 32% to the company’s car sales.