Mayank Pareek has a tough task ahead of him, and the auto veteran is aware of that. The appointment of Maruti Suzuki India’s former marketing and sales head as the president of Tata Motors’ passenger vehicle business was clearly a move by the latter to shore up its beleaguered domestic auto business. Armed with nearly 25 years of hardcore marketing experience, Pareek plans to strengthen Tata Motors’ presence in rural markets, in a way replicating Maruti’s hinterland drive, which started in 2008 and now contributes about 32% to the company’s car sales.
"Dealers still need to be convinced of our efforts"
After shoring up Maruti's rural presence, Mayank Pareek is set to give Tata Motors a taste of the hinterland
Summer wine and salad
Kishore Singh - January 19, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Every crisis is an opportunity, if you are on the right side of equities
Samir Arora - May 04, 2021
Viraj Mehta trusts the toughness and bounce of a company that has seen many trials
Viraj Mehta - May 04, 2021
Safir Anand spots a mid-sized company with the right chemistry and catalytic circumstances
Safir Anand - May 07, 2021