Judging books

Neilsen's BookScan bestseller chart is based on real numbers, not guesstimates

Vishal Koul

So, which were the bestselling Indian books of 2011? Until recently, you could have had every author in the country hold up his or her magnum opus as the readers’ favourite and there’d be no way to dispute it. The lack of recording standards meant any writer could add prefixes like “bestselling” or “leading” to their name, even as publishers and bookstores grappled with royalties and inventories.

There was probably a collective sigh of relief when Nielsen introduced its BookScan service in India. The global information and measurem


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