Have the world at your fancied-up feet
With premium sneakers from Adidas and Nike, walk through life in style
Vishakha Deshpande - January 09, 2021
Why Nike just couldn’t do it in India
The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one
Krishna Gopalan - March 05, 2020
Right foot forward
Skechers, a late entrant in the Indian market, struck gold by going after the untapped walkers’ market
Krishna Gopalan - November 26, 2018
Sole Expertise
D:FY wants to sell high-end sneakers at honest prices
Debangana Ghosh - September 24, 2018
Cricket Sultan
A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally
Himanshu Kakkar - August 20, 2018
Sportier Than Ever
Adidas India is launching premium brands to scale its presence and counter competition
Krishna Gopalan - June 26, 2018
Wall Of Shame
As the 2018 FIFA World Cup kicks off, India seems to be content with just painting walls
Progyaa Dutta - June 13, 2018
The dancing flame
Adidas encourages India to support unconventional sports and athletes in its Fan The Fire campaign
Somdyuti Datta Ray - July 20, 2017
Shantanu Mehra and Nikhil Mehra
Despite striking dissimilarities, the Mehra siblings have carved a niche for themselves in the fashion industry
Himanshu Kakkar - January 10, 2017
Harkirat Singh
Woodland's Harkirat Singh is reducing his real estate exposure and relying on mutual funds and gold bonds
Himanshu Kakkar - November 22, 2016
