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        • A French brand that won over the Indian heart, even got it to scale mountains, literally

          Decathlon has created a category in India the long, hard way and not by resorting to discounts
           

          Anishaa Kumar - May 14, 2021
        • Have the world at your fancied-up feet

          With premium sneakers from Adidas and Nike, walk through life in style

          Vishakha Deshpande - January 09, 2021
        • Why Nike just couldn’t do it in India

          The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one

          Krishna Gopalan - March 05, 2020
        • Right foot forward

          Skechers, a late entrant in the Indian market, struck gold by going after the untapped walkers’ market 

          Krishna Gopalan - November 26, 2018
        • Sole Expertise

          D:FY wants to sell high-end sneakers at honest prices

          Debangana Ghosh - September 24, 2018
        • Cricket Sultan

          A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally

          Himanshu Kakkar - August 20, 2018
        • Sportier Than Ever

          Adidas India is launching premium brands to scale its presence and counter competition

          Krishna Gopalan - June 26, 2018
        • Wall Of Shame

          As the 2018 FIFA World Cup kicks off, India seems to be content with just painting walls

          Progyaa Dutta - June 13, 2018
        • The dancing flame

          Adidas encourages India to support unconventional sports and athletes in its Fan The Fire campaign

          Somdyuti Datta Ray - July 20, 2017
        • Shantanu Mehra and Nikhil Mehra

          Despite striking dissimilarities, the Mehra siblings have carved a niche for themselves in the fashion industry

          Himanshu Kakkar - January 10, 2017