OTT players are splurging on content. What’s their game?
The platforms are driving themselves into a corner, and they may need a smarter strategy soon
N Mahalakshmi - January 01, 2021
Stocks are down, but Harendra Kumar’s top pick is a stock broker
ICICI Securities has a strong moat, thanks to its distribution reach and a strong product offering
April 09, 2020
The Rise of The OTTs
The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch
V Keshavdev - March 22, 2019
Content Farming
OTT players are splurging on 'Originals' to stay ahead
N Mahalakshmi - March 18, 2019
The ‘Alt’ernate Strategy
How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry
Shruti Venkatesh - June 25, 2018
Do all brands have a compelling story to tell?
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Lakshmipathy Bhat - April 30, 2018
