Have OTT Platforms Created Market For A New ‘Matinee Idol’?
There has been a revival of sorts for indie cinema on OTT platforms, whose reach has increased due to the Covid pandemic. The new hero stands in contrast to the Bollywood star
Kamalika Ghosh - January 28, 2022
With people at its heart, Amazon echoes Make in India
With its eyes firmly fixed on Bharat that comprises 85 per cent of its new customers, Amazon remains bullish on India despite narratives against its foreign origin, accusations of killing India’s kiranas and flouting FDI laws
Suchetana Ray - December 31, 2021
The Introvert Comedian
A fashionista, a digital content creator, a comedian and now, an actor—that is Dolly Singh for you. But she doesn’t shy away from admitting that digital content creators are under constant performance pressure
Shruti Sonal - October 30, 2021
OTT players are splurging on content. What’s their game?
The platforms are driving themselves into a corner, and they may need a smarter strategy soon
N Mahalakshmi - January 01, 2021
Stocks are down, but Harendra Kumar’s top pick is a stock broker
ICICI Securities has a strong moat, thanks to its distribution reach and a strong product offering
April 09, 2020
The Rise of The OTTs
The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch
V Keshavdev - March 22, 2019
Content Farming
OTT players are splurging on 'Originals' to stay ahead
N Mahalakshmi - March 18, 2019
The ‘Alt’ernate Strategy
How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry
Shruti Venkatesh - June 25, 2018
Do all brands have a compelling story to tell?
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Lakshmipathy Bhat - April 30, 2018
