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        • Have OTT Platforms Created Market For A New ‘Matinee Idol’?

          There has been a revival of sorts for indie cinema on OTT platforms, whose reach has increased due to the Covid pandemic. The new hero stands in contrast to the Bollywood star

          Kamalika Ghosh - January 28, 2022
        • With people at its heart, Amazon echoes Make in India

          With its eyes firmly fixed on Bharat that comprises 85 per cent of its new customers, Amazon remains bullish on India despite narratives against its foreign origin, accusations of killing India’s kiranas and flouting FDI laws

          Suchetana Ray - December 31, 2021
        • The Introvert Comedian

          A fashionista, a digital content creator, a comedian and now, an actor—that is Dolly Singh for you. But she doesn’t shy away from admitting that digital content creators are under constant performance pressure

          Shruti Sonal - October 30, 2021
        • OTT players are splurging on content. What’s their game?

          The platforms are driving themselves into a corner, and they may need a smarter strategy soon  

          N Mahalakshmi - January 01, 2021
        • Stocks are down, but Harendra Kumar’s top pick is a stock broker

          ICICI Securities has a strong moat, thanks to its distribution reach and a strong product offering

          April 09, 2020
        • The Rise of The OTTs

          The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch

          V Keshavdev - March 22, 2019
        • Content Farming

          OTT players are splurging on 'Originals' to stay ahead

          N Mahalakshmi - March 18, 2019
        • The ‘Alt’ernate Strategy

          How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

          Shruti Venkatesh - June 25, 2018
        • Do all brands have a compelling story to tell?

          Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

          Lakshmipathy Bhat - April 30, 2018

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