• Wishing on stars

  Despite concerns about its efficacy, celebrity brand endorsements are showing no signs of fading out

  Krishna Gopalan - November 23, 2015

• Suspended fortunes

  The Rs.300 crore riding on actor Salman Khan in celebrity endorsements and film productions is safe, for now

  Team Outlook Business - May 15, 2015

• The eyes have it

  Bright colours and packaging, and celebrity endorsements make L’Oréal’s brands a hit with young women

  Rashmi K Pratap - June 25, 2015