Breaking the clutter
Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy
Shailaja Mohapatra - January 01, 2021
Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?
Himanshu Kakkar - March 20, 2018
Chew on this
How Godfrey Philips succeded in creating a new business proposition with its niche mouth freshener brand
Himanshu Kakkar - May 04, 2015
Looking beyond tobacco
DS Group is eyeing new growth drivers in the FMCG space to dwarf its core tobacco and mouth freshener businesses
Himanshu Kakkar - December 15, 2014
Your order is next
With many new burger companies rushing into India, is McDonald’s ready to protect its turf?
N Mahalakshmi - May 05, 2015