Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
"The discipline of going hard at the issue and soft on the person is important"
Porush Singh, Division President- South Asia, MasterCard on five ways to effectively manage conflict
October 25, 2016
Start-ups get ‘debt’ serious
Growing companies have found a new friend in venture debt funds, who help tide over bad times and enforce much needed financial discipline
Kripa Mahalingam - November 22, 2019
Born to Run
Prasun Sikdar, MD and CEO of ManipalCigna Health Insurance and an avid marathoner, believes the sport trains him in discipline and time management
Deepika Agrawal - June 29, 2019
In his book, Sell It Like Serhant, Ryan Serhant shares useful lessons and true stories, and one of them is on building relationships
October 31, 2018
Sip And Play
Bisleri chairman Ramesh Chauhan's evening routine is incomplete without a game of tennis
Tanya Baisoya - July 14, 2018
Quantum Consumer Solutions’ Meena Kaushik defied cynics to not only elevate her discipline but also emerge as an astute entrepreneur
Laveena Iyer - November 15, 2017
"Once we get over all this macho 'I can do everything on my own' nonsense, Life is much better"
Executive Coach Marshall Goldsmith says leaders who get better have courage, humility and discipline
N Mahalakshmi - August 21, 2017
Techno Electric’s strong execution track record and financial discipline makes it a company to watch out for
Jash Kriplani - June 26, 2017
A run to glory
Mansi Madan Tripathy of Shell Lubricants India says running helped her perfect the art of self-discipline
Madhuri Rao - March 03, 2017