Start-ups sprinkle stardust over wishes, and mint money
They have set up websites through which fans and brands can get celebrities to indulge them
Debangana Ghosh - September 17, 2020
Beyond washing powder Nirma
Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?
Krishna Gopalan - December 20, 2016
Companies are not relying on star factor alone to drive sales. Will this break the jinx for celebrity brands?
Himanshu Kakkar - November 25, 2016