Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Building An Innovative Infrastructure For Future India
PSP Projects Ltd is a multidisciplinary construction company offering a diversified range of construction and allied services across industrial, institutional, government, government residential and residential projects in India. It has come a long way and is now listed in BSE & NSE in a short business tenure of 11 years from the establishment
August 22, 2021
Aiming For The ‘Space’ Having Conquered The ‘Sky.’
Skyislimit Technologies, founded in 2019 by a young man from Adoor in Kerala, Manodh Mohan, is built up of a team of highly skilled IT professionals with over multiple years of hands-on industry experience. It delivers comprehensive SaaS services that help organisations run more efficiently by automating their sales and operational functions
August 21, 2021
Art Of Fulfilling Chocolate Cravings
Chocolates and cookies are weakness for many. But the craving multiplies many times if made with passion and flair. The team guiding Brownwall Food Products Pvt Ltd, best known for its brand RUCHOKS brings dedication and commitment to developing new products that can attract customers, again and again
August 21, 2021
Far from a free bird
Twitter has received multiple regulatory requests from the Indian government about the content it hosts on Farmers’ Protests
February 12, 2021
Plain relief or pain relief?
Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief
Yashasvini Razdan - February 12, 2021
PVR is stuck in a long interval, but it is hopeful of a happy ending
The pandemic has bruised the multiplex business, but the biggest player might just defeat the airborne villain
V Keshavdev - November 02, 2020
"The discipline of going hard at the issue and soft on the person is important"
Porush Singh, Division President- South Asia, MasterCard on five ways to effectively manage conflict
October 25, 2016
Take a chill pill
Work from home can be stressful. Let PharmEasy make one chore easier for you
Shailaja Mohapatra - October 06, 2020