A favourite of Indian legends, Sanspareils Greenlands (SG) cricket kits are favoured globally
Himanshu Kakkar - August 20, 2018
It’s a hat-trick
By bagging domestic cricket rights, Star India now has an iron grip over India’s biggest sport
Bhakti Tambe - April 06, 2018
Why Star paid top dollar for India's premier domestic tourney
N Mahalakshmi - September 29, 2017
The Great Indian Circus
With mindless money invested and unrealistic valuations prevailing, what qualifies for a bigger tamasha — the stock market or the IPL?
Chaitanya Dalmia - May 06, 2017
Looks good, but could be a sticky wicket
Cricket advertising has been a breeze so far, but those splurging on it are now asking some hard questions
Krishna Gopalan - July 16, 2015
Change of pace
The Indian Premier League looks on increasingly shaky ground. Is this the beginning of the end?
Krishna Gopalan - December 22, 2015
Scent of a man
Axe Deodorants has held sway over the youth by sticking to basic instincts
Ajita Shashidhar - June 25, 2015
The other shoe drops
It took Reebok India five years to wake up to financial irregularities of nearly ₹900 crore. What happens now?
Krishna Gopalan - December 14, 2015