Birthing Unicorns and Brand-Building

The democratisation of choice, content and commerce and its impact on direct-to-consumer start-ups

VS Kannan Sitaram - August 30, 2021

Face-Off That Almost Killed Icertis

The co-founders of the SaaS unicorn were caught in a bitter clash. Only one of them was correct.

Kamalika Ghosh - August 31, 2021

“90% Of What We Did Didn’t Work”

Urban Company was offering 100 services till it realised it was better to do five well

Kamalika Ghosh - August 31, 2021

Making Room For Everyone

OYO was growing at a breakneck speed until it noticed that stakeholders and customers weren’t cheering it on

Suchetana Ray - August 31, 2021

Speeding Up Expansion Can Be Injurious To Business

After reining in his global ambition, Sandeep Aggarwal, with two unicorns to his credit, is working on taking Droom to the bourses

Suchetana Ray - August 31, 2021

Rising Unicorns: A Boom Or A Bubble

A $3-trillion healing potion for the ailing US economy after the COVID-19 onslaught has turned out to be a booster dose for Indian start-ups

Kamalika Ghosh - September 01, 2021

Is Zomato priced beyond perfection?

The food delivery major’s IPO is a final attempt to drum up cash in its elusive quest for profitability

Rajesh Padmashali - June 04, 2021

After two blockbuster bets, Info Edge wants to be more. Will investors bite?

With two unicorns in its bag, the internet company is modelling itself as a VC firm. It is a tempting buy, but pricey 

V Keshavdev - November 20, 2020