"Often, companies start with the product not really thinking about why someone would want that product"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 27, 2018
"Just as people use money to buy products or services, they use social currency to achieve desired positive impressions"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 31, 2018
"It's important not to link one's identity with the company"
Secret Diary of Rajesh Agarwal-Part 2
V Keshavdev - January 25, 2017
Powerhouse counsel
It took decades of hard work for Zia Mody to build India's foremost mergers and acquisitions advisory firm
Laveena Iyer - November 05, 2015
Waiting to explode
Even C-Suite executives need to prepare to live in environments where job security is a thing of the past
Taneesha Kulshrestha - July 16, 2015
John Chen, Blackberry
Blackberry's CEO John Chen on reuniting with carrier T-Mobile to sell its products after sone-year bitter break-up
June 02, 2015
Coming of age
The youth economy is burgeoning. Marketers are scrambling to keep pace with this confounding yet rewarding segment
Krishna Gopalan - June 25, 2015
Off the mark
Blackberry has been losing market share globally. Can it stay on course in India?
Rashmi K Pratap - December 08, 2015
Losing the edge
Maharashtra loses out on investments to other states owing to lack of political will and proactive business policies
Taneesha Kulshrestha - August 18, 2015
