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        • "Often, companies start with the product not really thinking about why someone would want that product"

          Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

          N Mahalakshmi - January 27, 2018
        • "Just as people use money to buy products or services, they use social currency to achieve desired positive impressions"

          Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

          N Mahalakshmi - January 31, 2018
        • "It's important not to link one's identity with the company"

          Secret Diary of Rajesh Agarwal-Part 2

          V Keshavdev - January 25, 2017
        • Powerhouse counsel

          It took decades of hard work for Zia Mody to build India's foremost mergers and acquisitions advisory firm 

          Laveena Iyer - November 05, 2015
        • Waiting to explode

          Even C-Suite executives need to prepare to live in environments where job security is a thing of the past

          Taneesha Kulshrestha - July 16, 2015
        • John Chen, Blackberry

          Blackberry's CEO John Chen on reuniting with carrier T-Mobile to sell its products after sone-year bitter break-up

          June 02, 2015
        • Coming of age

          The youth economy is burgeoning. Marketers are scrambling to keep pace with this confounding yet rewarding segment

          Krishna Gopalan - June 25, 2015
        • Off the mark

          Blackberry has been losing market share globally. Can it stay on course in India?

          Rashmi K Pratap - December 08, 2015
        • Losing the edge

          Maharashtra loses out on investments to other states owing to lack of political will and proactive business policies

          Taneesha Kulshrestha - August 18, 2015

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