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        • Swinging wildly between splurging and skimping, has PepsiCo India lost its way?

          Over the past decade, the company has been losing or barely holding on to its market share in various categories 

          Krishna Gopalan - October 19, 2020
        • Coke’s Cleanse

          The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz

          Krishna Gopalan - March 15, 2019
        • Spread The Cheer

          Coca-Cola wants you to share a coke and reignite relationships in its new campaign

          Progyaa Dutta - May 07, 2018
        • "Change the product to meet the ever-changing needs of the customer"

          Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 1

          July 28, 2017
        • "If life throws you a curveball, face it"

          Secret Diary Of Varun Berry Part-1

          V Keshavdev - January 15, 2018
        • Booze, Bollywood, bullets

          The liquor baron’s business was a one-man show. Will his legacy survive his violent death?

          Himanshu Kakkar - February 22, 2016

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