• "Often, companies start with the product not really thinking about why someone would want that product"

  Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

  N Mahalakshmi - January 27, 2018

• "Just as people use money to buy products or services, they use social currency to achieve desired positive impressions"

  Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

  N Mahalakshmi - January 31, 2018

• Brand decoding: The Apple story

  An extract from Jonah Berger's book 'Contagious'

  December 23, 2016