India Needs A Neutral Authority To Hold Govt Accountable: Shashi Tharoor
Prior to withdrawing it in August last year, the government had, in December 2021, referred the Personal Data Protection Bill, 2019—which was criticised for being in favour of the government—to a Joint Parliamentary Committee instead of sending it to the Parliamentary Standing Committee on Information Technology, which was then headed by Congress MP Shashi Tharoor.
Kamalika Ghosh - December 31, 2022
Decentralising Influence
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
Influence
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Suchetana Ray - September 28, 2022
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Influencer’s Compulsion
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Vinita Bhatia - September 28, 2022
The Silver Lining
In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late
Kamalika Ghosh - September 28, 2022
Slow Death Of An Internet Giant
The discontinuation of Microsoft’s iconic browser Internet Explorer was imminent, but it was long dead to the ones it had served for decades
Erick Massey - June 29, 2022
Editor’s Note
As people next door become influencers on the power of their stories and brands bank on their relatability to influence our consumption behaviour, will this influence ‘heal the world and make it a better place’?
Suchetana Ray - October 30, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
