Pankaj Kedia knows how to please the Gods with his guitar strums

For the MD-emerging markets of Dolby Laboratories, getting back to a childhood hobby has opened doors to spirituality

Shailaja Mohapatra - January 15, 2021

Breaking the clutter

Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy

Shailaja Mohapatra - January 01, 2021

Reviving B2B marketing in 2021

The big challenge for B2B players is retaining customers and increasing brand awareness 

M Muneer - January 01, 2021

Smile. It increases your teeth value

Sometimes a sparkling white smile is enough to bring about change, reminds Happydent

Shailaja Mohapatra - December 17, 2020

Selling prescription drugs can be a pain. Doceree offers an easy way out

The pharma-marketing start-up has patented tech to reach the right message to the right doctor 

Debangana Ghosh - November 04, 2020

The year that changed the game

Investor exuberance and market players’ caution are cancelling each other out 

N Mahalakshmi - December 04, 2020

“People often talk about PMF or product-market fit. We call it as pandemic-market fit”

The pandemic has filtered out the second-bests in early-stage, according to Lightspeed India Partners’ Hemant Mohapatra 

Asha Menon - December 04, 2020

Why the rebound in the stock market is no reason to cheer

GMO’s James Montier tries to make sense of the the frenzied pullback in the US stock market and to him, it doesn't make any sense

James Montier - December 04, 2020

Bubblewrap your home

Fenesta’s new ad campaign assures your cautious next door uncle of a spick and span house in his absence

Shailaja Mohapatra - November 02, 2020