Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Nurturing Ideas To Build Dynamic Business Of Future
OAO Info India Pvt. Ltd. is an end-to-end IT Solutions Company that emerged under the Kute Group companies. It is involved in innovative Games, Web Development, and Digital Marketing Services with a creative approach and professional technical skills
August 22, 2021
Salsa is just a candy away from boredom
Center Fruit’s latest television commercial gets you tapping your feet with your mouth agape
Yashasvini Razdan - March 15, 2021
Breaking the clutter
Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy
Shailaja Mohapatra - January 01, 2021
Reviving B2B marketing in 2021
The big challenge for B2B players is retaining customers and increasing brand awareness
M Muneer - January 01, 2021
Smile. It increases your teeth value
Sometimes a sparkling white smile is enough to bring about change, reminds Happydent
Shailaja Mohapatra - December 17, 2020
Selling prescription drugs can be a pain. Doceree offers an easy way out
The pharma-marketing start-up has patented tech to reach the right message to the right doctor
Debangana Ghosh - November 04, 2020
Bubblewrap your home
Fenesta’s new ad campaign assures your cautious next door uncle of a spick and span house in his absence
Shailaja Mohapatra - November 02, 2020
Flickstree is onboarding advertisers at breakneck speed. How?
The newbie is offering a dream marketing-platform that does not charge until a sale is made
Debangana Ghosh - September 05, 2020
