Take cover – outdoors and indoors
Manforce Condoms’ digital push during the lockdown urges people to stay protected at all times
Shailaja Mohapatra - June 11, 2020
History shakes off mothballs and gets a sci-fi makeover, courtesy a Gurugram-based start-up
Tagbin uses experiential technology to make museums come alive
Debangana Ghosh - May 21, 2020
Crude is cheap but is it a good time to buy into OMCs?
Their valuations look slippery as demand recovery looks uncertain
Debangana Ghosh - May 21, 2020
Santoor ke paas ‘Mummy’ hain
With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant
Krishna Gopalan - May 09, 2020
‘Unless there is a crisis, branding is rarely on a Board’s agenda’
Exclusive interview with Nirmalya Kumar on the sidelines of GPTW Summit 2020
Shruti Venkatesh - February 26, 2020
Dairy-devilry
Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now it is trying a new trick, which involves chocolates and butter cookies
Shruti Venkatesh - January 27, 2020
Sahil Gilani
Sahil Gilani, Director-Sales and Marketing, Gits Food, shares his investment preferences
Krishna Gopalan - November 13, 2019
Express paint to profit
If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did
Krishna Gopalan - August 05, 2019
Ads Made Smart
If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick
Shilpa Elizabeth Abraham - June 10, 2019
Handsome Spends
Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money
Shruti Venkatesh - April 18, 2019
