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        • Breaking the clutter

          Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy

          Shailaja Mohapatra - January 01, 2021
        • Reviving B2B marketing in 2021

          The big challenge for B2B players is retaining customers and increasing brand awareness 

          M Muneer - January 01, 2021
        • Smile. It increases your teeth value

          Sometimes a sparkling white smile is enough to bring about change, reminds Happydent

          Shailaja Mohapatra - December 17, 2020
        • Selling prescription drugs can be a pain. Doceree offers an easy way out

          The pharma-marketing start-up has patented tech to reach the right message to the right doctor 

          Debangana Ghosh - November 04, 2020
        • Bubblewrap your home

          Fenesta’s new ad campaign assures your cautious next door uncle of a spick and span house in his absence

          Shailaja Mohapatra - November 02, 2020
        • Flickstree is onboarding advertisers at breakneck speed. How?

          The newbie is offering a dream marketing-platform that does not charge until a sale is made 

          Debangana Ghosh - September 05, 2020
        • Take cover – outdoors and indoors

          Manforce Condoms’ digital push during the lockdown urges people to stay protected at all times

          Shailaja Mohapatra - June 11, 2020
        • History shakes off mothballs and gets a sci-fi makeover, courtesy a Gurugram-based start-up

          Tagbin uses experiential technology to make museums come alive

          Debangana Ghosh - May 21, 2020
        • Crude is cheap but is it a good time to buy into OMCs?

          Their valuations look slippery as demand recovery looks uncertain

          Debangana Ghosh - May 21, 2020
        • Santoor ke paas ‘Mummy’ hain

          With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant

          Krishna Gopalan - May 09, 2020