Breaking the clutter

Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy

Shailaja Mohapatra - January 01, 2021

Reviving B2B marketing in 2021

The big challenge for B2B players is retaining customers and increasing brand awareness 

M Muneer - January 01, 2021

Smile. It increases your teeth value

Sometimes a sparkling white smile is enough to bring about change, reminds Happydent

Shailaja Mohapatra - December 17, 2020

Selling prescription drugs can be a pain. Doceree offers an easy way out

The pharma-marketing start-up has patented tech to reach the right message to the right doctor 

Debangana Ghosh - November 04, 2020

Bubblewrap your home

Fenesta’s new ad campaign assures your cautious next door uncle of a spick and span house in his absence

Shailaja Mohapatra - November 02, 2020

Flickstree is onboarding advertisers at breakneck speed. How?

The newbie is offering a dream marketing-platform that does not charge until a sale is made 

Debangana Ghosh - September 05, 2020

History shakes off mothballs and gets a sci-fi makeover, courtesy a Gurugram-based start-up

Tagbin uses experiential technology to make museums come alive

Debangana Ghosh - May 21, 2020

Crude is cheap but is it a good time to buy into OMCs?

Their valuations look slippery as demand recovery looks uncertain

Debangana Ghosh - May 21, 2020

Santoor ke paas ‘Mummy’ hain

With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant

Krishna Gopalan - May 09, 2020