Breaking the clutter
Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy
Shailaja Mohapatra - January 01, 2021
Reviving B2B marketing in 2021
The big challenge for B2B players is retaining customers and increasing brand awareness
M Muneer - January 01, 2021
Smile. It increases your teeth value
Sometimes a sparkling white smile is enough to bring about change, reminds Happydent
Shailaja Mohapatra - December 17, 2020
Selling prescription drugs can be a pain. Doceree offers an easy way out
The pharma-marketing start-up has patented tech to reach the right message to the right doctor
Debangana Ghosh - November 04, 2020
Bubblewrap your home
Fenesta’s new ad campaign assures your cautious next door uncle of a spick and span house in his absence
Shailaja Mohapatra - November 02, 2020
Flickstree is onboarding advertisers at breakneck speed. How?
The newbie is offering a dream marketing-platform that does not charge until a sale is made
Debangana Ghosh - September 05, 2020
Take cover – outdoors and indoors
Manforce Condoms’ digital push during the lockdown urges people to stay protected at all times
Shailaja Mohapatra - June 11, 2020
History shakes off mothballs and gets a sci-fi makeover, courtesy a Gurugram-based start-up
Tagbin uses experiential technology to make museums come alive
Debangana Ghosh - May 21, 2020
Crude is cheap but is it a good time to buy into OMCs?
Their valuations look slippery as demand recovery looks uncertain
Debangana Ghosh - May 21, 2020
Santoor ke paas ‘Mummy’ hain
With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant
Krishna Gopalan - May 09, 2020
