In a post-truth world, Alt News has been unflinching in its pursuit of truth
Co-founders Pratik Sinha and Mohammed Zubair are busting fake news using a crowdfunding model
Hari Menon - August 12, 2020
Beware! The government is lurking on LinkedIn
Not just Twitter, you may have to be careful of what you post on the job-search platform as well
June 04, 2020
For a good night’s sleep
Peps Industries’ new digital campaign, conceptualised by Phantom Ideas, can put you in a deep slumber
Shailaja Mohapatra - June 03, 2020
‘Second’ Thought
Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films
Shruti Venkatesh - September 03, 2019
#Power of Tweeple
Twitter emphasises the power of collective in its first ever campaign created for India
Shruti Venkatesh - June 18, 2019
Fighting Fake News
WhatsApp rolls out its first campaign to combat rumour-mongers
Shruti Venkatesh - December 12, 2018
Terror Network
Clint Watts writes how social media makes it possible for cyber criminals to influence public perception
July 14, 2018
Do all brands have a compelling story to tell?
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Lakshmipathy Bhat - April 30, 2018
The Bane of Brands
Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge
Lakshmipathy Bhat - April 19, 2018
Digital Facelift
L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media
Himanshu Kakkar - April 04, 2018
