‘Fans Respect Brands With Strong Culture, Right Attitude’
Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement
November 29, 2022
Promising Future, Undecided VCs
Young Indian entrepreneurs are playing virtual reality games like their peers globally. Be it gaming, sports, events or art, start-ups have consolidated user base everywhere, but why are venture capitalists not impressed?
Pallavi Chakravorty - May 31, 2022
Sports NFTs — A Brave New World
The term NFT, which was non-existent in Google search until a year ago, is one of the hottest topics today
Hitanshu Gandhi - October 01, 2021
The Rise And Rise Of Sports NFTs
While Amitabh Bachchan has become the first Indian celebrity to launch his own NFT collection, major cricket boards such as BCCI are waiting it out before tying up with any NFT platform. Can this change for the better?
Soumitra Bose - October 01, 2021
Branding Our Olympic Stars, How Valuable Are They?
Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?
Shruti Sonal - August 30, 2021
A French brand that won over the Indian heart, even got it to scale mountains, literally
Decathlon has created a category in India the long, hard way and not by resorting to discounts
Anishaa Kumar - May 14, 2021
Have the world at your fancied-up feet
With premium sneakers from Adidas and Nike, walk through life in style
Vishakha Deshpande - January 09, 2021
The game of golf has taught Pradeep Lala more than patience and aiming skills
For the CEO of Embassy Services, sports has always been an integral part of life
August 21, 2020
While jumping off a cliff or a helicopter, Rajiv Bhalla slows down and appreciates life
Barco India MD is always seeking discomfort through different adventure sports
Shailaja Mohapatra - July 24, 2020
Allianz Investment Management CEO knows how to brush all her worries away
Filling a blank canvas transports Ritu Arora to a world away from numbers
Shailaja Mohapatra - June 11, 2020