The Rise And Rise Of Sports NFTs

While Amitabh Bachchan has become the first Indian celebrity to launch his own NFT collection, major cricket boards such as BCCI are waiting it out before tying up with any NFT platform. Can this change for the better?

Soumitra Bose - October 01, 2021

Sports NFTs — A Brave New World

The term NFT, which was non-existent in Google search until a year ago, is one of the hottest topics today

Hitanshu Gandhi - October 01, 2021

Branding Our Olympic Stars, How Valuable Are They?

Fresh off the podium, new sporting names that scripted India’s best-ever performance at the Olympic Games have emerged as bankable stars. What does it mean for their brand values and the marketing scope for their sporting disciplines?

Shruti Sonal - August 30, 2021

A French brand that won over the Indian heart, even got it to scale mountains, literally

Decathlon has created a category in India the long, hard way and not by resorting to discounts
 

Anishaa Kumar - May 14, 2021

Have the world at your fancied-up feet

With premium sneakers from Adidas and Nike, walk through life in style

Vishakha Deshpande - January 09, 2021

The game of golf has taught Pradeep Lala more than patience and aiming skills

For the CEO of Embassy Services, sports has always been an integral part of life

August 21, 2020

While jumping off a cliff or a helicopter, Rajiv Bhalla slows down and appreciates life

Barco India MD is always seeking discomfort through different adventure sports  

Shailaja Mohapatra - July 24, 2020