Lead Story

Entertainer, Not Influencer

Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him

“I just don’t like the sound of the word. It automatically puts so much pressure on you. I am myself at an age where I can be influenced by anyone. How can I influence people? I just want to entertain them.” That’s how Bhuvan Bam, one of the country’s most sought-after social media ‘influencers’, reacts to being called one.