On the face of it, IndiGo is sitting pretty. With a handy 40% market share and a route connectivity that its rivals would give their right engine or CEO for (in fact, GoAir just ended up doing the latter), coupled with an incredibly tight-cost structure, IndiGo is in cruise mode. The airline has been around for a little over a decade and managed to come up trumps where most players have succumbed to either strategic mistakes or financial woes.
Flying Into Uncharted Territory
IndiGo dominates the Indian skies, but its tried-and-tested strategy may not work internationally
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