Lead Story

The Brand Factor

Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?

When Brooke Bond Red Label wanted to start a conversation to make India more inclusive, it chose the road less travelled. The #letsunstereotypeIndia campaign was launched with Neena Gupta, Dia Mirza, Sushant Divgikar and Teejay Sidhu speaking about personal stereotypes faced by them to get the message across.