When Brooke Bond Red Label wanted to start a conversation to make India more inclusive, it chose the road less travelled. The #letsunstereotypeIndia campaign was launched with Neena Gupta, Dia Mirza, Sushant Divgikar and Teejay Sidhu speaking about personal stereotypes faced by them to get the message across.
The Brand Factor
Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?