Lead Story

The Power Of Influence

A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing

Published a year ago on Nov 01, 2021 11 minutes Read

When the internet was discovered in 1983, its primary purpose was to connect a network of computers across the world for the dissemination of information. Today, the internet has emerged as the biggest tool to conduct business and earn from any corner of the world. In India, the proliferation of smartphone and cheap data has given a new dimension to doing business. In fact, it won’t be exaggerating to say, it’s what our lives revolves around, a mainstay.