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The sneeze that shook the world, and India. How bad is bad?

Having squeezed their cash flow, the COVID-19 pandemic is draining the lifeblood out of companies, big and small

Published 3 years ago on Apr 11, 2020 15 minutes Read

We were first in the firing line,” says Ajay Bijli, chairman and MD of PVR, on being among the early establishments to be closed after the COVID-19 lockdown. The gloom in the multiplex business is thick. “This is not like a quarter on quarter situation where your occupancies dip by 5-10% and you start wondering what you will do. We are talking of revenue coming down to zero,” he says. The country’s largest multiplex operator had to shut down 845 screens across 22 states.