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The Unlikely Chef

Hebbar’s Kitchen, one of the most sought-after channels for vegetarian recipes on social media, is a testament to Archana and Sudarshan Hebbar’s hard work and passion for food

Who would have thought that the genesis of a vibrant food content empire like Hebbar’s Kitchen could be traced back to the banality of boredom? But that is exactly what pushed Archana Hebbar to start the tiffin service-turned-content channel about 9,000 kms from her hometown Udupi in Karnataka. Today, Hebbar’s Kitchen has close to 20 million followers spread across Facebook, YouTube and Instagram and more than 15 brand endorsements under its belt.