Lead Story

WhatsApp: The Business Logic Of Instant Messaging API

Braving backlash over data privacy and failing to monetise its model globally, WhatsApp is trying to emerge a winner in India through an API approach, which is a first for the world

When Jan Koum and Brian Acton launched WhatsApp in 2009, little would they have known that their invention would become one of the most popular ways of communication across the globe.