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Newbs in two-wheelers ‘shock’ the nawabs out of smugness

Two-wheeler incumbents will see their scooter business being disrupted by electric models from start-ups 

Ather’s Tarun Mehta (left) presenting the first 450X scooter to Hero’s Pawan Munjal in Delhi

On March 31, 2021, Tarun Mehta finally came good on his promise made to Pawan Munjal in 2017 that the chairman and CEO of Hero MotoCorp would be his first customer when Ather Energy enters New Delhi with its electric scooter. “Unfortunately, Munjal couldn’t ride it because of lockdown restrictions. But he was excited about the design and was particularly fascinated by the IoT dashboard and spent 20 minutes discussing it,” Mehta, co-founder of Ather Energy, tells Outlook Business.