Your neighbourhood kirana store is a toughie. It may not let it on, but food and grocery (F&G) retail in India is not an easy bout. Online and offline, the competition is intense and margins, wafer-thin. The biggies are consolidating. In 2015, Bharti group sold its Easyday chain to Kishore Biyani’s Future Group and so did Shoppers Stop, in 2017, when it handed over HyperCity. Last year, the Aditya Birla group sold More to Samara Capital and Amazon.