Hospitality chain company OYO announced that its ‘Super OYO’ tagged hotels have surpassed the 1000 mark, spread across over 140 cities in India. The category was launched in December 2022 with 200 properties across 70 cities to recognize hotels that provide the most consistent and high-quality customer experience. As per OYO, the segment has witnessed good customer response.
Super OYOs are curated through a meticulously thought-out evaluation process, which assesses hotels based on customer ratings, keeping maximum rooms operational consistently, seamless check-in experiences, and other key performance indicators. It is supporting its hotel partners to improve the quality of services so that it can add another 1500 hotels in this segment by the end of FY24., said the company in its release.
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The response of customers is strong for this category, with one in four customers preferring to stay in this category. Since the launch of Super OYO, the company has seen a significant reduction in check-in issues, a customer-pain point that OYO was actively working towards improving. This, along with other improvements in stay experience, has contributed to higher customer satisfaction ratings, OYO informed.
This category constitutes the majority with over 26 per cent of hotels, followed by OYO Rooms at 22 per cent and Collection O at 19 per cent, offering guests a diverse range of accommodation choices tailored to their budgetary requirements. Among the cities, Hyderabad has the highest number of Super OYOs at 82, followed by Bangalore and Kolkata at 61 and 55 respectively.
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Talking about the growth of the Super OYO category, Shreerang Godbole, chief service officer of OYO said: “This milestone is not just a reflection of our commitment to deliver best-in-class customer experiences but also the collective dedication of our partner hotel owners who have embraced our vision for exceptional hospitality. We have been encouraging more hotel owners on our platform to work towards achieving this highly selective tag and becoming a part of this exclusive category. Super OYO is just one of the many initiatives we have undertaken to ensure customer satisfaction. We will continue to work closely with our partners and invest in technology and processes that elevate the overall stay experience for our guests.”
The company is consistently working on expanding its services across the country. Recently it has plans to add hotels and homestays in Rameshwaram and Ramaathapuram.
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