Adtech unicorn InMobi has announced the acquisition of Quantcast Choice, a consent management platform that helps publishers to align with the rapidly changing global privacy regulations.
This acquisition will enable the company to sustain its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.
Founded in 2006, San Fransisco-based adtech company, Quantcast Choice supports more than 500 Google-Certified, 800 IAB-approved vendors, and non-certified vendors specific to publishers’ needs. This inclusive approach helps publishers increase monetization, higher fill rates, and sometimes up to a 35 per cent boost in eCPMs in certain regions. As part of the acquisition, InMobi will uphold the platform's free availability for existing customers and remains committed to extending this promise to both existing and new customers.
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“InMobi is engaged in building solutions that help brands and publishers alike navigate the complex global privacy landscape. This acquisition will allow the company to bring the power of a proven world-class CMP into the in-app ecosystem where the challenges remain enormous and unresolved," said Kunal Nagpal, chief business officer, InMobi Advertising.
“Quantcast Choice is a gold standard for thousands of Web publishers; we are excited to build and extend its benefits to the 40,000 mobile apps that currently work with InMobi," Nagpal added.
“Quantcast Choice was born of our commitment to protecting consumer privacy and we’re proud of helping so many businesses meet the needs of an evolving regulatory landscape,” says Peter Day, chief technology officer, Quantcast.“
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