Nazara Technologies Unveils 'Nazara Publishing' to Support Game Developers

Updated on: 30 October 2023 7:21 pm

Diversifying its product portfolio to limit its exposure to real money gaming made Nazara Technologies a lucrative prospect for investors, funding winter notwithstanding

How Nazara Managed To Score A Point While Other Gaming Companies Cry Foul Photo: Diversifying its product portfolio to limit its exposure to real money gaming made Nazara Technologies a lucrative prospect for investors, funding winter notwithstanding

Gaming and sports media platform, Nazara Technologies Limited unveiled its new game publishing division “Nazara Publishing” to launch high-quality games for the Indian and International markets. The company will partner with various Indian and global developers to localise and bring these games to the large gaming base in the country as well as publish games made by Indian developers globally.

The company will invest a minimum of Rs 1 Crore per game and aims to launch up to 20 games over the next 18 months. In addition to capital, it will provide developers with support on game design, localisation, data analytics capabilities, beta testing and quality assurance, enhanced monetisation and strong distribution through smart user acquisition spends and platform partnerships, it said in a release.

As part of the Nazara Publishing platform, developers will also have access to mentors in the form of industry leaders and experts.

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Nitish Mittersain, CEO and Joint MD, Nazara Technologies, said, “We are dedicated to nurturing both Indian and global game developers, providing resources, expertise, and a robust network to bring top-tier gaming experiences to India's vast audience. With a special focus on supporting Indian developers, Nazara sees a significant opportunity in the Make-in-India initiative and as part of this initiative, we will also promote Indian game developers globally.”

The company had raised Rs 510 crore from SBI Mutual Fund and Nikhil Kamath, co-founder of Zerodha. In addition, it has also been approved by the board to raise Rs 750 crore.

The company operates in three key sectors- Gaming, Esports, and Advertising. Reports Indicate a Planned Investment of Rs 4.15 Crore in Snax Games via a simple agreement for Future Equity (SAFE) in One or Two Tranches, with an Option to acquire equity shares later.

Nazara is India's only listed gaming and esports company a number of leading gaming and e-sports brands with a presence in India, the US, and other global markets.