Power play

With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high point

Just like the power-house performances and nail-biting finishes that the Indian Premier League (IPL) is known for, the ad-spots between overs are equally entertaining. Brands rush to capitalise on the vast viewership that this domestic tournament enjoys by creating campaigns especially for IPL. The audience is in turn treated to a bonanza of creativity. Among the most popular ads released this year during IPL is the one by the food-tech giant Swiggy.

“Swiggy has been an associate broadcast sponsor of IPL two years in a row. The partnership with India's bigges


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