The Ultimate Crown

Star Sports sets the tone for the ICC World Cup with a cheeky and playful campaign

We are halfway through 2019, and the year has been eventful to say the least. With the Lok Sabha elections and Indian Premier League, citizens were torn between which coverage to follow religiously. And now, with the biggest cricket event, ICC World Cup being held in England, the official broadcaster — Star Sports — is leaving no stone unturned to build on the excitement.

Their new campaign, #CricketKaCrown, focuses on how this is the ultimate prize in cricket world. It


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